Premier Agent®

Premier Agent® for Android is a mobile-first CRM for real estate professionals that want to convert their Zillow and Trulia leads into closed deals, no desk needed.

What You Get Right After Download

The app is a one-stop-shop for every lead that comes through Zillow, Trulia or other third-party sources You will get push notifications on your phone once a new prospect becomes interested, allowing you to respond to them while they are still browsing. Whether you send a message, make a call or email, you can do it all without switching apps which can be significant when minutes can mean the difference between a conversation and a cold lead.

Contact management tools let you tag client statuses, jot down notes after showings, and set follow-up reminders so nobody slips through the cracks. The task system handles workflows for teams as well: assign leads to associates, track who is doing what and what is the progress. Your clients will see you as their buyers’ agent on specific listings. The My Agent feature affords you that exclusivity. That gives you an edge over competitors who cannot engage them. With real-time reporting, you can track ROI and business performance to find the numbers you need to justify your spend. You can integrate 3D Home® virtual tours and other marketing tool for a well-rounded package. This will help show properties in a way that keeps buyers engaged.

The Premium Subscription Reality

Here’s the catch: the app is free to download and works with a basic Zillow profile, but the classy features that generate serious lead volume—advanced advertising, premium ZIP code placement, and detailed analytics—require a paid Premier Agent subscription. More often than not, prices are a function of competition in your market. Users report that high-demand ZIP code charges can be hefty. Not all tools are available everywhere either. Which means that agents often get frustrated as certain tools are not available for certain markets. The app is very much dependent on the cloud for client relationship management so it essentially has no offline functionality. When showing a property in a dead zone, you will not have access to contact histories or ability to update status messages until you reconnect.

Who This Mobile Lead Tracking Tool Actually Serves

The Premier Agent® service is specially designed for the real estate agents who are already familiar with Zillow ecosystem. The mobile lead tracking and agent collaboration features are great for teams on the move. They know a timely follow-up can spell the difference between securing a buyer and seeing them sign with a competitor. But if you work at a high-cost place or must have strong operating offline capabilities, the limitations become difficult to overlook. Feedback from the community indicates alternatives such as Realtor.com or independent cloud CRM platforms may be more cost-effective or have more consistent features.

If you’re an agent who lives and breathes Zillow leads and needs a real estate CRM that travels with you, it’ll deliver where it counts. Be prepared to spend money to make money in competitive territories for premium performance.